Google : Whenever this word is uttered i guess even a small boy/girl studying in the 5th standard might know what Google is all about.. Such is the strength of this brand.. Every time i have doubt regarding any subject on this earth, is sort it out with the help of Google.. Do you know that the term Google comes from “Googol” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects the mission to organize a seemingly infinite amount of information on the web.Lets find out what makes this brand standout in the websapce, though its just a simple search engince..
If my memory serves me right, i remember Google being voted as the most trusted brands in the world since 2007. Its third time in a row it has gained the position with a brand value of $M 100,039 as compared to $M 66,434 in 2007.
According to a report by Millward Brown, Google has a whooping 73% market share in the online search segment. The fact itself speaks volumes about this brand. Two important aspects which i feel made this brand a great success in the websapce are: operational excellence & product leadership.
Out of these product leadership is what makes Google an excellent brand. Operational excellence is what services Google has offered to its end users as a part of the product. But product leadership is something which does not come so easily to any brand. Google has managed to do that with ease producing the best, or the market dominant products. Business with high rate of innovation and patent application often have product leadership at their heart. Google is being loyal to its core product ever since its launch. Its has a unique & universal message being sent out to its consumers i.e a search engine.
Look at Rediff & Yahoo. Rediff off late had revamped its site, which was not at all a success in the websapce market. Many commented that the older version was a better one. On the other hand Yahoo has smartly revamped its user interface offering a better service as compared to Rediff. The problem with both the websites is that they have too many things to offer on a single webpage which confuses the end user. Whenever we log on Yahoo or Rediff we find so many service offerings including search engine and e-mail application. Which is not the case with Google. Google also has the same amount of services as compared to Yahoo or Rediff, the only difference being the way the services are being packaged and given it to the user.
The latest ones to enter the search engine market are Knol & Bing, which still are in the process of growth stage. Not many have being able to shift their focus from Google to any other new entrant in the same market, just because Google has a Product Leadership in the same segment.
Brands which enter the consumers mind will cause into a behaviour for sure, but the brands which win your heart will gain a commitment & brand loyalty.Which is what Google has done. It has won the hearts of the users who find it difficult to shift to any other brand in the same or similar market segment.
After all Google is my best friend!!!
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